Fresha alternative for salons that want their own brand
Looking beyond marketplace-led booking? eSalona puts your website and booking under your brand.
Why salons look for a Fresha alternative
Different tools optimise for marketplaces, apps, or all-in-one ops. eSalona is built so your salon brand, website, and booking work as one system.
- Own your salon website and booking experience instead of relying on a marketplace first
- Start on a free plan and scale features as you grow
- Keep operations — CRM, forms, shop, reminders — in one admin portal
What to do next
Review salon management software, check pricing, or create a free account and test booking on your own site.
Common questions
Is eSalona free to start?
Yes. You can register on the Free plan and launch a branded salon website with online booking. Upgrade to Pro or Business when you need more features.
Does eSalona include online booking?
Yes. Clients can book 24/7 from your website. You manage appointments, staff, and reminders from the admin portal.
Can I use my own domain?
Yes. Higher plans support custom domains so your salon brand stays front and centre.
Is eSalona a full Fresha replacement?
It depends on how you use marketplaces vs brand-led booking. Many salons use eSalona as their primary website and booking system. Compare features against your must-haves before switching.
Ready to run your salon from one place?
Create your free account, pick a website template, and start taking bookings.